Visual identity for the Future Forest group of companies — Coming soon
A recently launched collaboration between Samsung and the RSC using tech to help kids unlock Shakespeare through performance. Digital production was by Unit 9.
Download the app for free from the Google Play Store. Android only.
Role — Design Director
The Awards:
Bronze, Cannes Cyber Lions
Bronze, Cannes Mobile Lions
Bronze, Cannes Digital Craft Lions
Gold, The Andy Awards
Gold, The Webbys
People’s Choice, The Webbys
Gold, The Lovies
People’s Choice, The Lovies
Silver, Epica Awards, 2016,
Silver, Kinsale Shark Awards
Silver, Kinsale Shark Awards
Bronze, One Show 2016
ronze, Creative Circle 2016
Bronze, ROI Festival 2016
Huawei were looking for a PR idea to help promote the intelligent AI settings of their P30 Pro camera.
With the launch of the first sub-orbital space tourist flight fast approaching I saw an opportunity to highlight this extraordinary photographic opportunity and solve a unique set of photographic problems.
AI currently optimises for many earth based scenes, sunsets, pets etc., super useful for those of us stood on terra firma, less useful if you’re bound for the upper reaches of the atmosphere.
Astronaut Mode is an update to the P30’s intelligent AI that solves these issues with optimisations for zero G, curvature of the earth, even aliens!
With Huawei P30 Pro Astronaut Mode budding space tourists can rest assured their photographs are guaranteed to be out of this world.
Role - Concept
Virgin East Coast asked Sense to pitch a brand experience idea to launch their brand new train, the Virgin Azuma.
#EastCoastEnvy was our winning concept.
Arguably the UK’s most well known rail line and home to the iconic Flying Scotsman we remained true to Virgin’s challenger brand ethos as we identified their own West Coast service as the main competitor and built a tongue-in-cheek, brag-filled Azuma experience around this insight.
Role — Strategy, Creative Director
Toyota Clubroom was a pitch winning concept to Al-Futtaim Motors, the UAE’s exclusive Toyota distributor.
Having secured a large space in one of Dubai’s premier malls they wanted a concept that redefined the boundaries of automotive retail in the Emirati.
Having quickly identified the importance of Emirati car culture, not just to the elites but to the wider public, I proposed ‘Toyota Clubhouse’ as a dynamic, democratic space for Emirati car lovers of all types, an important strategic shift from ‘show’ room to ‘do’ room.
Three customer ‘portraits’ provided a way to demonstrate flexibility through an imagined customer journey for each, utilising both existing Toyota properties (Yazoo Racing, Toyota E-Sports) as well as new influencer-led partnerships (Arabian Gazelles, Supercar Blondie).
Role — Strategy, Concept
An iconic KV for one of the most iconic smartphones of 2018.
Screen key visuals are one of the most valuable brand assets of any smartphone release. Long after the launch campaign has faded from memory they live on in channel advertising, online search, OOH, in-store and more. As devices grow ever similar they help provide important visual differentiation across multiple touch points and channels.
Apple focuses on abstracts, Samsung on landscapes. For Huawei I focused on concept to breathe life into Doner’s ‘A Renaissance in Photography’ campaign line.
Device and hand photography by James Day
Thanks to our work with Huawei we’d gained valuable business experience taking AI to market. We also had some hard hitting campaign assets shot by Rankin that were too good to waste.
I told the story in an oversize broadsheet newspaper for added impact.
Role — Design Director, Designer
Portrait photography Rankin
Colgate came to Sense wanting us to pitch on an activation idea for their Total toothpaste range.
We won the pitch with a smart strategy and innovative creative solution.
Total has a unique USP; the only toothpaste that protects teeth, tongues, cheeks and gums. What’s less well known is that whole mouth health is a prerequisite for whole body health, you can’t have one without the other.
With this in mind we decided to focus on and recruit a whole new subset of health professionals to spread the word, the PT or personal trainer.
With their focus on total body health and the ‘ears’ of their clients they’re the perfect ambassadors to recruit new joiners to the Whole Mouth Health Club.
Role — Creative Director, Design, Strategy
David Bailey is one of the world’s most famous photographers and a household name in the UK. However, there also happens to be several thousand other David Baileys in the UK who have never met the Rolling Stones, shot for Vogue, or married a supermodel.
By giving a Samsung NX1000 SMART Camera to every David Bailey we could find, we set out to prove that with the right equipment, everyone can take great photos.
The campaign went on to win 3 Cannes Lions amongst many other awards, making Cheil the second most awarded agency of 2013.
Role — Concept, Creative Lead, Photography
The Awards:
GOLD, Cannes Lions
Bronze, Cannes Lions
Bronze, Cannes Lions
Gold, Creative Circle
Silver, BIG Awards
Silver, Caples Awards
Silver, Caples Awards
Silver, Caples Awards
Bronze, Caples Awards
Silver, Creative Showcase
Gold, Eurobest
Silver, Eurobest
Bronze, Eurobest
Silver, Eurobest
Silver, Eurobest
Gold, Kinsale Shark Awards
Gold, Kinsale Shark Awards
Silver, Kinsale Shark Awards
Silver, Kinsale Shark Awards
Bronze, New York Advertising Festival
Bronze, New York Advertising Festival
Best of the Best, MAA's
Gold, MAA's
Gold, MAA's
Gold, MAA's
Gold, Creative Circle
Global retail playbook for Absolut Vodka designed to compliment a new global retail system that Cheil developed for Absolut.
Role — Design Director, Photography
Airbnb wanted to help their hosts connect and support local business in a unique and interesting way. The host/business relationship is important as guests bring economic benefits to neighbourhoods that are usually bypassed by regular tourists.
'Good in the hood' is an initiative that helps celebrate the best each neighbourhood has to offer. As the neighbourhood 'expert' the host's role is key when it comes to helping guests navigate the local area. Hosts receive a pack of items to distribute to both guests and businesses. Chosen businesses are given a simple window sticker to display as a mark of quality.
Central to the initiative is a local currency called the 'Good'. Exclusive to Airbnb, guests use the 'Good' to tap in for discounts at local businesses.
In addition to being a great benifit for guests the 'Good' is a key business tool as well. Local area data is collected that helps illustrate Airbnb's contribution to the local economy which in turn helps conversations regarding local leglislation.
80’s glitch art announcement of Huawei’s Secret Lectures series with Dazed.
This was just one deliverable of a comprehensive suite of assets for Huawei’s Project Possible which spanned multiple disciplines and channels.
Role – Design Director
Campaign to launch the latest iteration of the Huawei Mate Series phones, the Huawei Mate 20.
Concept and creative by the inimitable Tall Club
Photography Rankin
Role — Design Director, Design
Self-promotion broadsheet that told the story of how Doner London helped Huawei become No. 2 in the world.
Design Director, Designer
Comprehensive guidelines for the European launch of Huawei’s flagship creative smartphone.
Role - Design Director
Title sequence for the Grammy award winning 'Westway to the World', the Don Letts directed documentary about The Clash.
Role — Creative Director, Motion Graphics
Brand identity for one of the hottest street food start ups of 2014.
LeBun's cooking is a fusion of classic French cuisine and down and dirty American fast food convienience.
As featured on Sky One's 'The Ones to Watch'.
Role — Creative Director
2016 was a momentous year at the polls but as we headed towards Christmas there was one final Brussels debate that needed to be resolved.
'Brussels. IN or OUT?' played out across DM, social and digital and featured in Creative Review's Top Agency Christmas Cards of 2017.
And the all important result? A resounding 68% for the IN campaign.
Role — Creative Director
Everyone knows Samsung mobile phones but not everyone knows that they make high quality accessories to match.
#10MinBreak was a pre-Christmas 2015 UK wide tour conceived to let people experience the accessories first hand in 10 short minutes.
We fitted a bespoke build bus with three distinct activity zones designed to feature three key accessories.
Perfect 10 was an instant win opportunity with the Samsung Gear, simply stop the stopwatch on 10 seconds exactly to win the watch.
Track 10 allowed visitors to record a sample on the GS6+ and contribute to a series of exclusive tracks by Fatboy Slim uploaded to Mixmag's Soundcloud channel.
And finally on the top deck Hang 10 let people surf a virtual wave in the depths of the English winter with the Gear VR headset.
Role — Creative Director
Landscapes reflected in lakes look like a lot like sound waves. It's a fact. Imagine if you could 'play' these contours and create music that was unique to a place effectively turning the whole planet into a musical instrument.
The Earthsong App will let you do just that. Simply place two points on a map anywhere in the world. The contour of the landscape between these points is then used to create music unique to your choice.
In development.
Role - Concept
The best camera is the one you have with you but unfortunately most smartphone cameras are limited in ability. Fine if it's a night at the pub with mates, less so if they're once in a lifetime family memories.
Enter the Galaxy K zoom, a fully featured smartphone with 10x optical zoom. We gave it to 50 diverse families across the UK and asked them to capture their summer stories. Each week 5 new stories were posted to the hub and promoted through social, PR and the families themselves.
We even featured a baby called George born on the same day as a certain young prince.
Role — Creative Director
Launch campaign for Coworth Park in Ascot.
Coworth Park was the first 'new build' hotel of the Dorchester Collection. Unlike the other iconic hotels in the group it had no history to trade off, it was a clean slate, ready to be defined by it's first guests.
Role — Creative Director, Designer
Zombies are the undead ideas of my world. They're the one's that didn't make it, the fallen and but not forgotten. Biding their time until they rise again.
With Hilary on her way to certain victory in the 2016 US Presidential Elections what better way to commemorate the first female president of the United States than with a gender positive White House dolls house. Amongst the ruins of the glass ceiling young girls could finally inhabit the role of most powerful politician on the planet. Equally, boys could adapt to the gender bending role of First Gentleman.
Post victory we were primed to launch a Kickstarter campaign to fund production and delivery of our historic, soon to be famous toy.
How could it not be a giant success?
Role — Creative Director
Thailand has a strong youth culture that's as switched on as any in the world. With this campaign for Singha I gave a contemporary face to Thailand and it's new generation.
Role — Creative Lead
To be able to donate blood in the UK gay men must first abstain from sex for 12 months irrespective of their personal circumstance whereas heterosexual men are able to donate freely regardless of their number of partners or even whether they've practised safe sex.
In effect it's a ban on gay blood.
#PutRedBack was a campaign created to raise awareness of this fact and to put pressure on the government to review this unjust law.
We launched at London Design Week with a tweet powered installation.
Viewers could tweet #PutRedBack in support and see a symbolic drop of blood added to the interactive installation.
Activity continued on Twitter driving people to putredback.com and encouraging them sign a change.org petition in support of a government review.
Role — Creative Director
Role — Words, Creative Director
A global brand campaign for the Dorchester Collection.
The Dorchester Collection is an extraordinary collection, some of the most iconic hotels the world has ever known; The Dorchester, 45 Park Lane, Coworth Park, Le Meurice, Hôtel Plaza Athénée, Le Richemond, Hotel Principe di Savoia and the Hotel Eden.
Renowned for their luxury, service and discretion each hotel is able to provide unrivalled access to the destination city.
Role — Creative Director, Designer
My alternate career (photography aside) if there were infinite hours in the day to work out what the hell the software manuals were talking about.
It's a medium that brands have only begun to scratch the surface of.
Role — 3D
Zombies are the undead ideas of my world. They're the one's that didn't make it, the fallen but not forgotten. Biding their time until they rise again.
We were in the middle of an intensive rider recruitment campaign for Deliveroo and needed a big PR push.
Bradley Wiggins, one of the UK's most decorated and well known athletes was about to announce his retirement from competitive cycling.
Maybe he'd be looking for a job?
Role — Concept
A couple of test renders for our new client.
Role — 3D
Samsung campaign to launch the Galaxy Alpha. My design team at Cheil made it look the business.
Role — Design Director
Reception mural for Draftfcb UK illustrating the agency positioning of '6.5 seconds that matter'.
Role — Creative
Quarterly eCRM microsite of exclusive insider news from the Collection’s most famous hotels.
Role — Creative, Design
Alphabet constructed from Converse sneakers of all types shot for their Pinterest page and social sharing.
Role — Creative Director
Zombies are the undead ideas of my world. They're the one's that didn't make it, the fallen but not forgotten. Biding their time until they rise again.
As the Samsung NX300 global ambassador Usain Bolt was a well known and expensive asset. The challenge was how best to leverage him and the Bailey's to promote the camera in the UK with a minuscule media budget.
Enter three Swedish handball champions, Gabriella Kain, Isabelle Gullden and Jamina Roberts who Bolt memorably partied with during the 2012 Games. Surely he'd want to hear from them again?
And even better if it was the girls in a series of personalised NX300 training films comically assisted by the Baileys?
That would get his attention?
And he'd share the films with his 20m+ Facebook fans?
Right?
Role — Concept, Creative
As we all know BBQ weather in the UK can be patchy at best which means a lot are organised last minute and includes a crazy dash to the butchers/supermarket/off licence before friends arrive.
To take this pain away for the lucky few we created the Savanna 'Sizzle Love' mobile BBQ experience. People could request a delivery through the Savanna App and would have the complete shebang delivered direct to their door (including loads of delicious Savanna Dry cider).
Role — Creative Director
I was the creative lead working on the new Cheil UK office with Base Interiors.
Involved in every aspect of the project from selecting and commissioning the interior architects through to final build and fit out.
Role — Creative Lead
Samsung sponsored several UK medal prospects at the 2014 Sochi Games. We built a Facebook hub that let their fans get close to them. A series of films looked at how they got into their chosen sports and gave insights into motivations.
Role — Creative Director
A 'look' activated neon billboard to highlight the 'look' feature of the recently released Samsung GS5.
Role — Concept, design
2014 Christmas retail for Samsung. The final image is a test I shot at the agency as a guide for the photographer.
Role — Designer Director
A brand platform and key advertising visual I developed for Singha Beer.
I'd always joked about creating a brand campaign from shadow puppets, it was an opportunity to good to miss. The illustrations are by the uber talented Pomme Chan.
Role — Creative Lead
A cast of friendly characters for one of the UK's busiest airports bought to life in various guises for Christmas 2016
Role — Creative Director
Speakpictures.com is the UK brand site for Samsung's Digital Imaging division and an exciting global platform for emerging photographic talent.
Role — Creative Director
Identity and proposed activity for a Samsung space at Boxpark in London featuring a dynamic LED wall that could be programmed by visitors to samsungcre8.com
Role — Creative Lead, Design Director
A couple of characters I developed for a UK ad campaign for Savanna Cider.
The illustrations are by Christina Guitian.
Role — Design Director
Pitch winning work that stripped Guinness Original back to its roots.
Role — Design Director
Creative by the super talented Murray/Wicks.
Brand development work for Lucky Strike.
Role — Design Lead
A collection of found imagery and inspiration from across the web.
I lay no claim to any of the ideas, visual beauty or artistry represented on this page. All artists retain full copyright of their individual works.
Brand identity for the Institute of Direct and Digital.
Role — Design Director, Designer
Zombies are the undead ideas of my world. They're the one's that didn't make it, the fallen but not forgotten. Biding their time until they rise again.
Rainbows are the purest display of colour in nature. They're also quite lovely. Everyone loves a rainbow. It's a known fact.
'Rainbows in the desert' was a big idea to launch a new type of TV, Samsung Super OLED. The O of the OLED stands for 'organic' and is responsible for producing colours of incredible purity.
My idea was to bring rainbows and colour to the desert in an epic spot that was activated live via social media.
Why the Atacama? Glad you asked. It's renowned as the driest place on earth with an average of just 15mm of rainfall a year. No rainfall = no rainbows.
:(
Despite an enthusiastic response Samsung chose to go with a more traditional advertisement. And a Coke sponsored rainbow machine won Gold at Cannes instead.
Role — Concept
An initiative for the men of Cheil to show support for #nomakeupselfie
We raised a grand total of £19.42 and a lot of laughs around the office.
Role — Concept
It seemed a shame for it not to see the light of day. It's got tree frogs, orcas, horses, an eagle, fluffy rabbits, a stag, volcanoes, a relaxed leopard, lightning, waterfalls and a pretty rainbow. What's not to like.
Samsung were set to purchase an off-the-shelf scent for one of their most important retail spaces until I convinced them otherwise.
I enlisted the services of noted perfumer Azzi Glasser who has designed ranges for Kylie, Agent Provocateur and McQueen to create a bespoke retail scent for the brand.
Samsung are now planning to roll it out in retail across the UK.
Curious about the name? A gentleman called Guy Kinnell commissioned the scent.
Role — Creative Director
Poster designed as part of a SCEE pitch submission.
The 8 emerging cultural practices provided a riposte to the usual focus on tools and technologies. Copy on the back of the poster covers each area of practice in depth.
This categorisation is the work of Professor Henry Jenkins, best known for his book Convergence Culture and his theories relating to transmedia storytelling.
Role — Design Director
Working with acclaimed sports photographer David Clerihew we shot some of the UK's key Olympic hopefuls for Team Samsung UK.
Role — Design Director
I worked with copywriter Graham Pugh to develop Nivea's UK brand positioning. 'Feel Closer' was at the heart of Draftfcb's global Nivea pitch win of business worth £500million.
Role — Creative Lead
Kaupthing Edge was Kaupthing’s direct banking product we launched to market in 12 weeks from the initial brief. Within six weeks customers had deposited almost £3billion in savings with the online bank.
Role — Creative Lead
A joint project with Mat Wakeham and Jamie Hewlett.
We wrapped the toilet interiors of this central London venue with a cast of twelve characters (created by Jamie) and their accompanying back stories (written by Mat).
Role — Designer
Design direction on a campaign for Vauxhall to reclaim the middle lane from motorists going nowhere fast.
Role — Design Director
If SAAB made money.
Role — Designer
A historic project from the wild west of early web development.
Commissioned by Christian Kusters of CHK design to develop a cutting edge site for his innovative type foundry I delivered a site that randomly reconfigured on each visit, allowed you to play a font based version of the game 'Snake' and (drumroll please) a feature that allowed the user to choose a font and type a live sample, a web first at the time.
Role — Creative Director
A series of staff portraits I commissioned while at Draftfcb shot by the nicest man in photography, Ted Humble-Smith.
Role — Design Director
Shred-it offer a door-to-door secure document destruction service. A simple impactful design delivered a clear, straightforward message.
The special build poster received a commendation at the 2009 Campaign Big Awards.
Role — Concept, Creative Lead
I was part of the creative team at Draftfcb that pitched and won Coke global retail activation for the London 2012 Olympics.
I worked with illustrator Kate Moross to produce these logos, representing several stages of our successful submission.
Role — Design Director
Project in development.
Role — Concept, Design
