Virgin East Coast asked Sense to pitch a brand experience idea to launch their brand new train, the Virgin Azuma.

#EastCoastEnvy was our winning concept.

Arguably the UK’s most well known rail line and home to the iconic Flying Scotsman we remained true to Virgin’s challenger brand ethos as we identified their own West Coast service as the main competitor and built a tongue-in-cheek, brag-filled Azuma experience around this insight.

Role — Strategy, Creative Director