Huawei were looking for a PR idea to help promote the intelligent AI settings of their P30 Pro camera.

With the launch of the first sub-orbital space tourist flight fast approaching I saw an opportunity to highlight this extraordinary photographic opportunity and solve a unique set of photographic problems.

AI currently optimises for many earth based scenes, sunsets, pets etc., super useful for those of us stood on terra firma, less useful if you’re bound for the upper reaches of the atmosphere.

Astronaut Mode is an update to the P30’s intelligent AI that solves these issues with optimisations for zero G, curvature of the earth, even aliens!

With Huawei P30 Pro Astronaut Mode budding space tourists can rest assured their photographs are guaranteed to be out of this world.

Role - Concept