An iconic KV for one of the most iconic smartphones of 2018.

Screen key visuals are one of the most valuable brand assets of any smartphone release. Long after the launch campaign has faded from memory they live on in channel advertising, online search, OOH, in-store and more. As devices grow ever similar they help provide important visual differentiation across multiple touch points and channels.

Apple focuses on abstracts, Samsung on landscapes. For Huawei I focused on concept to breathe life into Doner’s ‘A Renaissance in Photography’ campaign line.

Device and hand photography by James Day