To be able to donate blood in the UK gay men must first abstain from sex for 12 months irrespective of their personal circumstance whereas heterosexual men are able to donate freely regardless of their number of partners or even whether they've practised safe sex.

In effect it's a ban on gay blood.

#PutRedBack was a campaign created to raise awareness of this fact and to put pressure on the government to review this unjust law.

We launched at London Design Week with a tweet powered installation.

Viewers could tweet #PutRedBack in support and see a symbolic drop of blood added to the interactive installation.

Activity continued on Twitter driving people to putredback.com and encouraging them sign a change.org petition in support of a government review.

Role — Creative Director