Zombies are the undead ideas of my world. They're the one's that didn't make it, the fallen but not forgotten. Biding their time until they rise again.

Rainbows are the purest display of colour in nature. They're also quite lovely. Everyone loves a rainbow. It's a known fact.

'Rainbows in the desert' was a big idea to launch a new type of TV, Samsung Super OLED. The O of the OLED stands for 'organic' and is responsible for producing colours of incredible purity.

My idea was to bring rainbows and colour to the desert in an epic spot that was activated live via social media.

Why the Atacama? Glad you asked. It's renowned as the driest place on earth with an average of just 15mm of rainfall a year. No rainfall = no rainbows.

:(

Despite an enthusiastic response Samsung chose to go with a more traditional advertisement. And a Coke sponsored rainbow machine won Gold at Cannes instead.

Role — Concept