Zombies are the undead ideas of my world. They're the one's that didn't make it, the fallen but not forgotten. Biding their time until they rise again.

As the Samsung NX300 global ambassador Usain Bolt was a well known and expensive asset. The challenge was how best to leverage him and the Bailey's to promote the camera in the UK with a minuscule media budget.

Enter three Swedish handball champions, Gabriella Kain, Isabelle Gullden and Jamina Roberts who Bolt memorably partied with during the 2012 Games. Surely he'd want to hear from them again?

And even better if it was the girls in a series of personalised NX300 training films comically assisted by the Baileys?

That would get his attention?

And he'd share the films with his 20m+ Facebook fans?

Right?

Role — Concept, Creative