David Bailey is one of the world’s most famous photographers and a household name in the UK. However, there also happens to be several thousand other David Baileys in the UK who have never met the Rolling Stones, shot for Vogue, or married a supermodel.

By giving a Samsung NX1000 SMART Camera to every David Bailey we could find, we set out to prove that with the right equipment, everyone can take great photos. 

The campaign went on to win 3 Cannes Lions amongst many other awards, making Cheil the second most awarded agency of 2013.

Role — Concept, Creative Lead, Photography

The Awards:

GOLD, Cannes Lions
Bronze, Cannes Lions
Bronze, Cannes Lions
Gold, Creative Circle
Silver, BIG Awards
Silver, Caples Awards
Silver, Caples Awards
Silver, Caples Awards
Bronze, Caples Awards
Silver, Creative Showcase
Gold, Eurobest
Silver, Eurobest
Bronze, Eurobest
Silver, Eurobest
Silver, Eurobest
Gold, Kinsale Shark Awards
Gold, Kinsale Shark Awards
Silver, Kinsale Shark Awards
Silver, Kinsale Shark Awards
Bronze, New York Advertising Festival
Bronze, New York Advertising Festival
Best of the Best, MAA's
Gold, MAA's
Gold, MAA's
Gold, MAA's
Gold, Creative Circle