Colgate came to Sense wanting us to pitch on an activation idea for their Total toothpaste range.

We won the pitch with a smart strategy and innovative creative solution.

Total has a unique USP; the only toothpaste that protects teeth, tongues, cheeks and gums. What’s less well known is that whole mouth health is a prerequisite for whole body health, you can’t have one without the other.

With this in mind we decided to focus on and recruit a whole new subset of health professionals to spread the word, the PT or personal trainer.

With their focus on total body health and the ‘ears’ of their clients they’re the perfect ambassadors to recruit new joiners to the Whole Mouth Health Club.

Role — Creative Director, Design, Strategy